Helen + Hélène
Branding

Career Launcher

Career Launcher is a national program that connects employers with young professionals through wage subsidies and paid internships, helping address labour shortages and support more equitable, diverse workplaces. We refreshed the program’s visual identity to better engage both students and employers, striking a balance between professionalism, clarity, and approachability. We researched internal workflows and recommended WizeHive as a backend system to more effectively manage applications, employer data, and payment processes.

Organization or Initiative

Career Launcher

Scope of Work

Brand Guide, Branding, Iconography, Illustration, Print, Visual Identity, Web Development & Design

Deliverables Included:

  • Visual identity and brand guidelines
  • Marketing and communications templates (PowerPoint, fact sheets, posters, brochures, newspaper ads)
  • Custom illustrations
  • Website mockups and layout
  • WordPress development and support
  • Branded email templates for ClickDimensions
  • Research and consultation on various backend internship management systems
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