Helen + Hélène
Branding

Colleges & Institutes Canada

Colleges & Institutes Canada (CICan) is the national voice for Canada’s largest network of publicly supported colleges, institutes, and CEGEPs. Committed to equity, diversity, inclusion, sustainability, and reconciliation with Indigenous peoples, it works to build better futures for communities across the country. The organization’s identity started to feel dated and disconnected, with little visual cohesion across materials. We delivered a bold, playful, and modern brand refresh that reflected the energy of learners and the dynamic, evolving culture of CICan’s member institutions, while staying true to the organization’s core values. A full suite of print and digital materials was created, including illustrations, templates, event collateral, publications, and social media graphics, all designed to support a cohesive and revitalized brand.

Organization or Initiative

Colleges & Institutes Canada

Scope of Work

Brand Guide, Branding, Data Visualization, Iconography, Illustration, Print, Reports & Publications, Social Media, Visual Identity, Web Development & Design

Deliverables Included:

  • Visual identity and updated brand guidelines
  • Print and digital marketing templates (PowerPoint, Word, Adobe; Canva)
  • Website design and WordPress development
  • Custom illustrations and iconography
  • Event collateral and signage
  • Fact sheets and handouts
  • Newspaper ads and social media graphics
  • Branded swag and promotional items
  • Publications and reports design
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