Planning for Canada

Planning for Canada provides pre-arrival services to immigrants, offering guidance and information to help them prepare for living and working in Canada. The brand refresh focused on reflecting the human side of immigration, conveying emotions such as hope, excitement, and anticipation, while avoiding overt nationalism. A suite of bilingual and accessible print and digital marketing communications materials was designed, including PowerPoint presentations, kit folders, stationery, marketing emails, social media assets, and more. The updated identity ensured visual consistency and clarity across all channels.